One of the most effective forms of communication in the business world is the press release. Although it has been around for a long time, the press release has a specific purpose that allows it to be very effective. The purpose of the press release is to inform the public of a particular event or occurrence. In many ways, this is one of the best ways for companies to stay out in the public eye, which is to keep the public informed of specific situations.
Normally the press release is a form of communication that provides information on internal situations that are positive in nature. While press releases are sometimes used to provide information on negative internal situations, the way that the information is sent out by the press release can be done in a manner that is favorable.
This is usually a rare situation. This was done a short time ago by GTL. The company sent out a pres release that concerned a disagreement between GTL and Securus Technologies. The disagreement was over a technology patent issue.
A short time later, Securus Technologies sent out its own press release that provided its side of the situation regarding the GTL technology patent disagreement. In addition, Securus Technologies included in its press release very specific reasons why the claims made by GTL were not based on accurate information.
I feel that Securus Technologies did a good job related to handling the technology patent disagreement with GTL. The reason why Securus Technologies used a press release was because it was done by GTL. Securus Technologies simply did what was in the best interest of the company.
Securus Technologies is known throughout the public safety industry as one of the leading providers of technology related products and services.