Nathaniel Ru Innovates Within Sweetgreen

Sweetgreen is a revolutionary new salad company that has already expanded to over 40 different locations. The company prides itself on using only the freshest and healthiest ingredients. All the ingredients are organic and locally sourced, which has been a big hit within the food industry. Consumers have proven to love the idea of an affordable options for healthy food that is also filling. The company is backed by several investors including the well-known Steve Case, Daniel Boulud, and Danny Meyer. The company continues to grow in success and gain more traction within the media. Learn more:


Nathaniel Ru, the co-CEO and founder, is proud to have create a brand that means something and provides people with the chance to live healthier lives. In addition to their ingredients, Sweetgreen is also gaining traction for its innovative business platform. They are technology based and always have been, thanks to the tech savvy co-founders. Nathaniel Ru, Jonathan Neman, and Nicolas Jammet learned about computers in college and ever since have bemuse technology gurus ( Their company runs using a website and successful app. 30 percent of their transaction are completed on those platforms so it is essential to their business. Having the option of ordering online promotes efficient and convenience for the customers. The co-founders met in college and bonded since they are all first-generation immigrants and the children of business owners.


Their parents had so much faith in their idea for Sweetgreen that they funded their first restaurants. The boys opened the restaurants immediately after graduating and after the first winter break they already knew they had a big success on their hands. By 2014, they were already so popular within the food industry that they were doing interviews with Fortune. Nathaniel Ru learned a lot during this time period, about himself and about the business. The main thing he learned was that it is necessary to function as a team and delegate tasks to other team members. He also wishes he read more book when he was in his 20s. Learn more:


Nathaniel Ru earned his BS in Finance in 2007. He attended Georgetown University’s McDonough School of Business, which is where he met the other co-founders of his company. In addition to being co-founder and co-Chief Executive Officer at Sweetgreen, Nathaniel is also the Principal of SWTLF Ventures. He is very environmentally conscience and has worked hard to ensure that Sweetgreen is an eco-friendly company. Thanks to him, they leave only a small carbon-neutral footprint behind.

Comments 1

  • Closely this time there are a lot of media that follow the quest that Nathaniel Ru has in the food business to have success. The same thing about as they never give up in their bid to dominate the niche that they are in already. Personally the plan to have motivation from this story will not be for too long than to have the best abstraction from many other people.